One of my clients, Ka Sundance, interviewed me last week about what it takes to get started in business. I really appreciate who Ka is and the wonderful work he’s doing. Ka is living the lifestyle so many entrepreneurs want – he currently lives in Costa Rica with his wife and kids. If you are…
Category Archives: Marketing
The ONLY Three Ways to Increase Your Income
Make your business life simple…focus your energy on these three, an only three, ways to increase your income. Even increasing your income in each of these three areas by just 10% you’ll actually increase your total income by 33%. Knowing where to focus your energy will help you grow your business and attract more clients.
Two Key Questions that Reveal Your Marketing Message
Your marketing message is the phrase that describes the problem you solve and what makes you unique to solve that problem. It’s also called a USP, unique selling proposition, hook and irresistible offer. But many entrepreneurs and small business owners get hug up trying to come up with their marketing message. It’s easy to get…
The Top 11 Reasons Why People Will Buy From You
There are eleven universal reasons why we buy anything. If you know and understand why your market buys from you, you have the power to help them by showing why your product or service will improve their lives. Business growth is easy to accomplish, once you know the secret. The secret is deceptively simple: offer…
How to Get Clients with an Irresistible Offer
Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, “I HAVE to have that!” Your product and service…
How to Attract More Clients with a Lead Generating Special Report
It’s shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a…