Ka is living the lifestyle so many entrepreneurs want – he currently lives in Costa Rica with his wife and kids. If you are interested in having a coach help you overcome the mindset blocks that hold you back from living a full, rich life, I highly recommend you talk with Ka at http://www.kasundance.com/.

Even increasing your income in each of these three areas by just 10% you’ll actually increase your total income by 33%. Knowing where to focus your energy will help you grow your business and attract more clients.

But many entrepreneurs and small business owners get hug up trying to come up with their marketing message. It’s easy to get lost describing the PROCESS of what you do, but that’s not what sells. Your prospects really don’t care. They want to know the RESULTS of what you offer.

In this video I share with you two key questions that will reveal the heart of your marketing message.

Business growth is easy to accomplish, once you know the secret. The secret is deceptively simple: offer what your target market wants. Easy enough, right? Yet, the only thing that gets in our way is ourselves…

I remember when I was seven I got a race car set for Christmas. After tearing open the package I couldn’t wait to race cars with my brother. But my dad had to put the damn thing together first. I remember interrupting him, grabbing the screwdriver, thinking I was helping and speeding the process along. With all my “input” and interruptions the whole process took hours! (Okay – more like 20 minutes but at that age it SEEMED like hours!)

Marketing is the same way.

The more we try to get our own hands into the fray, the more complicated we make marketing. Almost all your marketing questions, challenges and problems are solved by listening to what your target market wants.

~~ People Buy End Results and Experiences ~~

Becoming very good at marketing is largely about getting out of your head and getting into the world of your target market.

What do THEY want – not what do you THINK they need. The secret is to focus on the results you deliver – not your process to get there. People buy results – and in some markets, people also buy the experience they get journeying towards an end result.

Get in the habit of thinking in terms of the bottom line result and the experience your market gets from using your product or service.

If you apply this way of thinking right now in your business, you WILL see immediate results. As you keep acting from this perspective your business will inevitably grow in the weeks to come.

~~ How We Decide to Buy Things ~~

We see something we want, it triggers something deep inside; we justify why we want it and we buy it. It’s universal. We all act this way.

You know this from your experience too: remember a time when you really wanted something, but you knew you shouldn’t buy it? It’s the different parts of your brain doing what they do…

You see something and BANG! The core of your brain – the reptilian brain – grunts, “Ugh. I want that. I have to have that!” It’s your “greed gland.” Next your limbic system – the mammalian brain – gets hit with the emotional desire for the thing. The desire burns deep inside you – out of control if it wasn’t for the next part of the brain…the thought rises to your neo cortex. It’s our logical brain – what makes us think. You find logical reasons to justify the need to buy or not buy the thing.

In your marketing message, you have to hit all three levels of desire. Good marketing happens when you give logical reasons for your prospects emotional buying decisions. All three brain levels are represented in the top eleven reasons why we all buy…

Your task is to find which of these matches your product and service. Start promoting these fundamental, universal triggers in your marketing. Grab people’s attention by showing how your offer produces some of these bottom line results and you’ll make your marketing easy and fun forever.

Your product and service are the vehicles to deliver the solution to the target markets problems. But your offer is more than just your product or service. An irresistible offer triggers emotion and focuses on an end result. It’s the reason WHY people buy what they buy.

For example, people don’t buy drill bits for the sake of having another piece of metal around the house. You buy a drill bit for the HOLE! That’s the end result.

– The Power of Your Irresistible Offer –

If you offer something that people want and you get your website to a workable manner•then people will buy from you.

Your website, your logo, your copy all revolve around your offer.

You can have bad sales copy and a bad website – but if you offer what people want…then you’ll make tons of money.

A good offer stands out and shows why you are unique from the competition. A great offer is memorable…When you think “Pizza in 30 minutes or less” you think Dominos. When you think, “When it absolutely, positively has to be there overnight” you think FedEx.

– What Makes A Great Offer –

Make your irresistible offer hit the sweet spot of your target market. It’s got to appeal to their reptilian brain…to their basic wants and desires. An abstract offer will only confuse your audience…and they’ll keep their wallets in their pockets.

Here are some qualities of a great offer…

(Your offer may not have ALL of these points…but it should touch on at least 3.)

* Gives people an offer they can’t refuse (Amazing value)

* Grabs peoples attention (Shock and surprise them)

* Solves an urgent, pressing problem

* Shows that your solution is uniquely superior

* Prove that your offer works

* It’s obvious the benefit of your solution

* It’s self-explanatory and ultra-simple

* It’s obvious what the return on investment is

* Does the user WANT what you offer? Is it obvious?

Sometimes an offer takes time to figure out. Be persistent! The more you test and tweak your offer the more irresistible it’ll be. Start looking at what other people offer (if they do at all!) You can get ideas of unique ways to get attention and motivate people to buy from you. The two big keys to success in business are a list of leads and an irresistible offer. With those you’ll retire rich.

And writing a special report doesn’t have to be complicated. Even if you hate writing this is easy to do•well, as long as you use my proven 7 point outline to guide you. Simply answer the following questions and voila — you have your special report ready to be your client magnate.

1. “What’s the big problem?”

Start your special report by waking up your reader. Show them that you understand the core problem they’re facing. Don’t just tell them their problem – empathize with them. Show that you care and you understand how frustrating having this problem really is.

2. “What’s this problem costing you?”

Rub the pain of the problem in their face. I know it sounds tough but remember, you have the solution and unless you slap them across the face to wake them up fully then they’ll continue suffering unnecessarily. Is this problem costing them the money they could be spending on a new car? Are they wasting time without a solution? Does the opposite sex look at them like moldy bread?

3. “What’s the general solution?”

You have two options herein your special report. First, before giving your specific solution give the big picture solution. Show what’s possible. Second, you can show how people have tried other solutions but failed and why. This sets you up as THE solution.

4. “What’s your specific solution?”

Lay out your method or system at this point in your special report. This is the bulk of the special report. Maybe you have a 5 step method to stop divorce…briefly spell it out. You want to show your reader what to do, not how to do it. (For that they have to work with you one-on-one). Give the reader tips and strategies they can use today to start solving their problem. They’ll like and trust you more, the more you share.

5. “What’s the proof that your solution works?”

Share case studies of people and clients you’ve worked with. Don’t just give testimonials. This isn’t a sales letter. Think of it as a magazine article — the writer will tell stories and to show proof. A great formula for telling a case study story is the P.A.R method • Problem, Action, Result. First, state the Problem a client of yours had before they worked with you. Second, show the Action your client took (this should involve how you came in to save the day). Third, tell the Results the client made because they used your method or system.

6. “Why listen to you?”

State your credibility. This can be a single bio page with your credentials or you can share your success story. Tell how you discovered your unique method or system. In doing so, you establish your authority and expertise on the subject.

7. “What’s next?”

This is the most important part of your special report. By this point the reader should be frothing at the mouth hungry to take the next step. All you need to do is clearly spell out a specific call to action. Give them an irresistible offer they can’t refuse and a time limit for them to take advantage of the offer.

And that’s it! Just make sure your special report isn’t too formal. Make it conversational. Think of what you would say to a friend who is a part of your target market if you were both sitting in a coffee shop. You wouldn’t use “sales” language! You’d have a heart-to-heart talk with them – simply sharing your experience and showing them a way to solve their problem.

Remember, the purpose of your special report is to build the relationship between you and your lead so you can move them closer to getting to know, like and trust you, which leads to more sales for you.