Your marketing message is the phrase that describes the problem you solve and what makes you unique to solve that problem. It’s also called a USP, unique selling proposition, hook and irresistible offer.
But many entrepreneurs and small business owners get hug up trying to come up with their marketing message. It’s easy to get lost describing the PROCESS of what you do, but that’s not what sells. Your prospects really don’t care. They want to know the RESULTS of what you offer.
In this video I share with you two key questions that will reveal the heart of your marketing message.
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"James offers a unique combination of marketing expertise, great ideas, resources and excellent coaching skills."
“James offers a wonderful combination of intuitive visioning and practical grounded expertise.”
"I credit James with helping me pinpoint my ideal client profile, my core message, and my branding. The blueprint James helped me lay out is part of our 'success foundation.' Let me put it another way - my income has gone like this in the past three years: 105 K, 320 K, 620 K.... you need a plan for this kind of growth. Thank you, James, and keep up the great work. I'm glad you are one of my success mentors!"
Thanks for the expert advice James! Appreciate your generosity and kind spirit as always.
Thanks for the expert advice James! Really appreciate your generosity and kind spirit as always.
Best.
Thanks James!
These two questions definitely put it into perspective from a marketing point of view.